Instacart turns a profit for the first time — time to cut the middleman?

Do it for the Insta(cart)... Your foodie friends were ordering Whole Foods pasta sauce on Instacart years before it became the $8B grocery delivery unicorn it is today. Its biz model is simple (and corona-conomy approved): you order a cart full of food online, and a shopper goes to Costco, Eataly, or one of Instacart's 350 retail partners to pickup/deliver your groceries. Now the 8-year-old company is thriving on booming demand:

• 5.5X: Instacart's April sales boom. It reportedly sold 450% more groceries in the first two weeks of April than it did in December — that's $700M worth of groceries per week.
• 250K: The number of new workers (aka "Shoppers") that Instacart added to comb the aisles and deliver grocery bags. This doubles its total Shopper count from 250K to 500K.
• $10M: Instacart's estimated profit in April — that'd be its first profit ever.

Do less, better... The philosophy behind Instacart's fridge-worthy accomplishment. We've talked about "One & Only" companies that only do (and are known for doing) one thing well. Zoom, Netflix, and Instacart are One & Onlys, while "One & Many" companies like Amazon do more...more. Instacart's approach is working right now:

• Instacart controls 70% of the US online grocery delivery market, up from 50% only five weeks ago. Amazon contolled 20% five weeks ago, but has fallen to 11% market share.
• Amazon's stressed out with way too many business lines — customers may see "One & Only" Instacart as better focused on delivering their groceries (since it only has one job).