Love has no boundaries... Neither does Match, the dating company that powers dating apps — Tinder, OKCupid, OurTime, and any other warm-blooded potential connection. It enjoyed a 14% revenue jump last quarter driven by 23% growth outside the US. Dating biz abroad will likely surpass North America next quarter thanks to international love trends. Here's what it highlighted:
- A decline in arranged marriages in India
- Online dating "stigma" is crumbling in Japan
- 1st-time smartphone adoption in SE Asia
Tinder gets all the love... The swipe-right legend now has 4.7M users, with growth fueled by this fall's TinderU launch for college kids, and a few other changes.
- 384K: That's how many new Tinderers joined the platform — Its 3rd best quarterly jump ever.
- Algorithm tweaks: The more accurately it matches you early on, the more likely you are to pay-up for the premium option.
- Big new bets: Tinder now lets you start flirting pre-Bonnaroo with fellow music festival singles three weeks before the event. That feature was inspired by the Spring Break one it launched months earlier.
"Hasn't seen any impact"... Match's CEO boldly said that about Facebook's dating feature, which had rolled out in some of Tinder's markets already. Zuck's "Secret Crush" is brand new, and dating hits 14 more countries this year. Match is confident.