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​​Meta revamps its company values for “Metamates,” but still faces the same Facebook problems

Snacks / Thursday, February 17, 2022
Meet your Metamate [RichVintage/E+ via Getty Images]
Meet your Metamate [RichVintage/E+ via Getty Images]

Avatar all-hands meeting, stat... Five months ago: a little company known as Facebook rebranded as Meta to reflect its focus on building an immersive digital future (aka: the metaverse). Now Meta’s revamping its corporate values too. In a note to employees, Meta CEO Zuck outlined the company's updated values, which were established in 2007. New things:

  • "Metamates" — sounds like Tinder for the metaverse, actually what Facebook employees will henceforth be known as. Also: News Feed is now "Feed" (less drama).
  • "Live in the future" — one of Meta's new values, and also the opposite of what your meditation app tells you.
  • "Move fast" — and hopefully don't break things? Other values include “be direct and respect your colleagues.”

"Meta, Metamates, Me"... Meta's final value is a nod to the naval slogan "Ship, shipmate, self" (say that three times fast), which is also used by Insta employees. Zuck said it's about "being good stewards of our company and mission." Picture: avatar sailors navigating a ship into the Pacific dawn of the metaverse. Meta is investing billions into building the next social universe, but the journey may not be so pacific.

  • Meta has faced heat from regulators, politicians, and the public over failing to protect user privacy and combat hate speech and misinfo.
  • Meta’s social networks — particularly Instagram — have been scrutinized for the psychological harm they cause teens.

Culture rebrands only go so far… a new set of values could help Meta retain demoralized employees (#Metamates) during the Great Resignation, when many are quitting jobs for greener pastures. But employees are reportedly already questioning whether Meta should be focused on building new products without fixing its existing problems — which are likely to be amplified in the metaverse. Meanwhile, Meta’s slowing growth and ad dependence show that, makeover aside, it’s still Facebook.

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