Multiplayer mode on… Microsoft is trying to win friends and influence people. The Xbox maker struck deals to share its gaming treasures with some of its biggest rivals in hopes of pushing its $69B Activision Blizzard acquisition across the finish line. Microsoft’s bid to buy the “Call of Duty” maker (which would be the largest tech deal ever) has been on ice as regulators and gaming rivals worry the merger would hurt competition. Yesterday Microsoft announced moves to soothe their concerns:
Thinking outside the Xbox… and getting “Minecraft”-y. Microsoft said the Nvidia and Nintendo deals will bring C.O.D. to 150M more people, addressing concerns that the popular game would be less available post-acquisition. But one mega-rival remains: Sony. Microsoft’s trying to convince the PlayStation maker that it’ll keep C.O.D. on PlayStation if the deal goes through, but Sony hadn’t accepted a deal as of yesterday. Microsoft said Sony makes up 70% of the global console market.
Sharing the treasure can win you the chest... While it’s not ideal for Microsoft to share its blockbuster-game trove, it could be a small price to pay to own Activision’s franchise treasure. With console sales slumping, Microsoft wants to stack its cloud gaming service, Xbox Game, with top titles to lure subscribers. And in the gaming wars, a hit title like C.O.D. could be worth the battle.