Attack ads... Usually reserved for accusing your political opponent of eating pizza with a fork. But Budweiser brought them to the beer biz. Now Miller Coors is royally suing The King of Beers for it.
Timmy and Dave argue over Beer Pong rules... Bud-owner AB InBev and Miller-owner Molson Coors fight over questionably accurate ingredient accusations.
- The first shot was the Super Bowl ad shaming Coors and Miller Light for being brewed with corn syrup (unlike Bud).
- That’s when a plan for American Macro Brews to unite with a “Got Milk?” style ad campaign fell apart.
- Yesterday, Molson Coors sued Bud, claiming its ads are misleading — it does brew with corn syrup, but the final beer is free of the stuff (and evil high fructose corn syrup never touches the foam at all)
- *The best part: to make Bud's campaign backfire, Coors deployed magic taps to bars nationwide that treat everyone to free Coors Light every time it hears the Bud Light ad playing on a nearby TV.
Craft is thy real enemy... Like Starks and Lannisters, AB InBev and Molson Coors could unite against the craft beer, wine, and spirits — all of which are growing faster than 30-packs of watery stuff stuck in 13-ounce cans.
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