Netflix launches a free streaming site to reach its next 100M subscribers

Free Netflix... Not the kind where you mooch off your parents. Netflix launched a new global website offering popular movies and shows for free, no subscription required. It's the same idea as Costco free samples, if Costco gave away a full Prime Rib instead of one edamame. Bingeable titles include: Stranger Things, Bird Box, and Love is Blind. Before you break a finger rushing to cancel your subscription:

• The catch: There are only 10 movies/shows available, though Netflix says it might shake it up.
• The other catch: You can only watch the 1st episode of a show. Movies are available in full (because Boss Baby is important viewing).
• BTW: Netflix still hates ads (except its own). This isn't your Spotify-style "freemium" model — the only ads you'll see are Netflix's attempts to get you subbed.

Forgot Tiger King existed... It's a smart, low-cost marketing play on Netflix's part. It allows the Flix to unlock a new segment of price-sensitive users. It's less intense than the existing free trial — you don't have to drop your credit card number or put an iCal reminder to "cancel subscription" in a month.

• The other other catch: The content is only available on computer browsers and Android phones. Netflix isn't targeting the well-worn US market, which is saturated with iPhones (compared to the rest of the world, which is mostly Android).