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DiCaprio

Netflix leads Oscar noms (again), while OG Hollywood studios embrace streaming to level the playing field

Snacks / Thursday, February 10, 2022
Looking up at “Don’t Look Up” [andresr/E+ via Getty Images]
Looking up at “Don’t Look Up” [andresr/E+ via Getty Images]

And the Oscar goes to… your couch. Netflix stole the show on Tuesday at the Academy Award nominations. The Flix secured 27 noms — nearly half went to its drama “Power of the Dog,” including a coveted best-picture nom. Netflix’s star-studded "Don't Look Up" (feat. Leo DiCaprio and Meryl Streep) got four nods. HBO Max’s “Dune” and “King Richard” earned a combined 16.

  • Other streamers with gold recognition: Apple received a record six Oscar noms, including best picture for “CODA.” Amazon scored six and Hulu one (womp).
  • Half of this year's best-picture-nominated films were from streaming companies, but no streamer has ever won the top award.

Power of the popcorn… The Oscars are Hollywood's highest honor, but award-show viewership has fallen as people tire of seeing blockbuster faves snubbed (like: “Spider-Man” and “No Time to Die”). Plus, nearly half of pre-pandemic moviegoers have yet to return to the big screen, and almost 10% say they never will. So traditional studios have started testing popcorn-popping from the couch with the “hybrid model.”

  • Last year WarnerMedia released all its movies on HBO Max at the same time they hit theaters, and Disney did hybrid Disney+ releases for a few of its blockbusters.
  • This year Warner's "Dune" — which dropped in theaters and on HBO Max — pulled in $400M at the global box office (and got 10 Oscar nods).

Studios are becoming streamers... and streamers are becoming studios. OG streamers face fresh competition from OG studios, which are focusing on streaming now too. Think: Universal's Peacock, Warner's HBO Max, and Viacom's Paramount+. Meanwhile, streamers are splurging on Oscar-worthy content to become studios: last year Netflix spent $17B on original content and bought iconic theaters in LA to premiere its flicks. That’s helped streamers rack up the Hollywood-level recognition that used to be dominated by big studios.

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