Netflix reigns supreme at the Emmys as streamers double down on content at scale

A Royal Flush… Netflix has taken its obsession with royal titles into the real world, bringing home the most gold at Sunday’s Emmy awards. For the first time, streaming services won the most coveted categories, like Best Drama and Best Limited Series.

• Netflix won a whopping 44 Emmys for its original shows including “The Crown" and “Queen’s Gambit,” tying a record last set by CBS more than 40 years ago.
• AppleTV+ became the first streamer to win Best Comedy for “Ted Lasso.” It was only the Fruit’s second-ever Emmy appearance.
• Disney+ received 71 nods but only got the primetime gold for “Hamilton.”
• HBO & HBO Max snagged 19 wins, including four for crime series “Mare of Easttown,” starring Kate Winslet.

Virtual rewind… Netflix first made its mark in 2007 when it ditched DVDs for digital play buttons. In 2013, its show "House of Cards" became the first online-only TV series to nab a primetime Emmy, setting the stage for other streamers. Fast-forward:

• In 2019, Disney+ and AppleTV+ made their streaming debuts with originals like “The Mandalorian" and “The Morning Show.” Last year, HBO Max debuted with 10K hours of shows.
• This year, director Steven Spielberg, who once tried to boot Netflix from the Oscars, inked a multi-year production deal with the Flix this summer.