Less chill... Netflix whipped up a new comedy over the weekend featuring Adam Sandler and Jennifer Aniston — Murder Mystery was Netflix's biggest opening weekend original movie yet. Critics didn't love the story, but we loved the numbers Netflix revealed (it rarely shares info like this). Here are the personal records Netflix set:
- 30,869,863 viewers in 3 days.
- That was 10% of all Netflix views.
- Over half were from outside the US (FYI - getting through 70% of the movie counts as a "watch").
Pressure is on... Netflix is showing off its latest win because everyone's jumping on the streaming couch. Amazon, Hulu, Comcast, and AT&T’s HBO — They're all pushing streaming options as you cut the cord. And Disney's pulling its own magical content from Netflix as it launches its own Disney+ in November.
Netflix's homescreen is the most valuable billboard ever... As it jumps deeper into original content, it's also jumping into competition with Lionsgate, 20th Century Fox, and other movie producers. Netflix's new competitive advantage is that it owns its whole ecosystem. Instead of paying for ads and buying trailer spots, it just sticks Murder Mystery at the top of your screen — its homepage — to ease your viewing decision stress.