Hey Snackers,
A 2nd grade teacher dropped off her class Zoom call, leading to some top-notch banter between seven-year-olds: "I'm muting my mic because I don't want to talk" — big mood.
House Speaker Nancy Pelosi told the Trump admin it'll need to reach a deal with Democrats tomorrow for more corona-aid to pass before the election. Stocks dropped sharply since investors aren't optimistic about that happening.
The app-iest place on Earth... could be your local Walmart. Walmart is redesigning its stores to look like its app, so that shoppers can easily navigate aisles. The redesign will roll out to 200 US stores this year and 1K more by the end of 2021. Walmart's seriously pushing to make its app the main attraction (the store is just there to complement your tappy-taps). It wants you to:
Having Duty Free flashbacks... Walmart's makeover was inspired by airports since they're "best-in-class" at shepherding large groups of overwhelmed people. Except instead of flying from Paris to Bangkok, you're walking from pears to Instant Pot (Aisle 12). But this is really about Amazon (aka: Walmart's #1 nemesis)...
Walmart wants to go everywhere with you... The "app store" concept might help it do that. We rarely see Amazon stores, but we use Amazon to shop 24/7. Walmart wants you to associate it with 24/7 shopping, too. By incentivizing you to get its app for store browsing, Walmart is boosting chances that you'll use it at home, too.
When you need that quick serotonin hit... and then find yourself three hours deep into baby penguin compilations. The Dodo cranks out feel-good videos like “Tiny Piglet Meets Baby Cow” (6M views) and "Big Dog Loves Baby" (14M views). It has 90M followers across social sites and is owned by Group Nine Media, which also owns PopSugar and Thrillist. Now:
"Profit puppy" takes a literal turn... The Dodo has been getting creative with ways to monetize its massive audience. It launched a Netflix Kids series and partnered with Airbnb Experiences (no BLTs at the Piggie Picnic). Now it's capitalizing on the corona pet-palooza:
Ads aren’t cutting it for media companies anymore... Google and Facebook have devoured ad sales like pitbulls crushing a T-bone steak. Now that only scraps are left for the Pomeranians (media companies), they have to find other sustenance. The Dodo did this by leveraging its animal-loving following for a stake in insurance.
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Disclosure: Authors of this Snacks own shares of Walmart, Amazon, CVS and Apple
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