Hey Snackers,
Excellent news: a research vessel has discovered SpongeBob and Patrick thriving at the bottom of the Atlantic. If you squint, you can even see Plankton.
The S&P 500 closed at a record yesterday on earnings optimism. Under Armour and Ralph Lauren were standouts, with shares of each jumping more than 6% after earnings.
Moving through the Greek alphabet… Covid variants. But one has been taking over headlines this summer: the Delta variant has led to a surge in hospitalizations among the unvaccinated. The CDC says Delta now makes up 83% of new US corona cases — it's 50% more contagious than the original Alpha strain. Now, Covid restrictions are cropping back up across the country, both from the government and companies.
Compare it... The March 2020 shutdowns led to the US’ biggest quarterly GDP drop ever. It’s not clear how much Delta could impact the economy — but it’s not expected to be nearly as severe, since 70% of US adults are vaxed now. While the chances of more US lockdowns are low, investors are worried Delta will slow the recovery:
First, there were carrots… now, there are sticks. From free Krispy Kreme donuts to Lakers tickets, companies and governments dangled freebies and incentives this spring to get people vaxed. This summer, it's more of a stick approach: be vaxed, or be left out. Equinox, SoulCycle, and Danny Meyer restaurants are requiring vax cards to enter some locations. NYC is making people to show their vax status to dine. And Google employees must be vaccinated if they want to return to the office for that free sushi.
Hold the pulp... Tropicana, America's top refrigerated OJ brand, was founded in 1947 by an Italian immigrant who arrived in the US with $25. In 1998, Pepsi bought it for $3.3B. Now, Pepsi is selling Tropicana, Naked, and other juice brands in North America for... $3.3B.
Add the B vitamins... As sugar loses steam, bev giants are replacing sodas and juices with vitamin-packed energy drinks and enhanced waters with a "purpose." The global market for functional bevs is expected to hit $130.5B this year, up 8% from last year. These premium drinks also command higher prices than your average can of carbonated syrup.
Brands are investments... Individual investors make strategic decisions with limited funds — large conglomerates do something similar. Pepsi just rebalanced its "portfolio" of bevs to favor faster-growing, more profitable categories. In Pepsi's own words, it engaged in: "Portfolio Optimization For Juice Businesses." Coke did the same during the pandemic, cutting the cord on underperforming brands like Odwalla juice.
Authors of this Snacks own shares of: Amazon, CVS, Uber, GM, Walmart, Google, and Disney
ID: 1747657