Hey Snackers,
Who knew a tweet could be worth billions? Elon Musk has pledged to sell 10% of his Tesla stock, or a stake worth around $21B, after Twitter users answered his poll.
The S&P 500 closed at a record high today for an eighth-straight trading day, a streak which hadn’t happened since 1997. Meanwhile, Tesla shares dropped 5% after Elon’s poll closed.
Elon's got company(s)... Tesla no longer has its own lane. American EV startups Rivian and Lucid have delivered their first models to customers' driveways. Rivian is the Amazon- and Ford-backed e-truck company that plans to go public on Wednesday. It's targeting a $60B IPO valuation — just $8B shy of Ford's market cap, though Rivian had zero sales in the first half of 2021. Lucid makes luxury EV sedans and went public in July.
Channeling Musk energy... Like Tesla, both Rivian and Lucid plan to sell directly to consumers (no OG dealers). Tesla's initial strategy was entering at the premium end of the market, then lowering costs as it scaled. Rivian and Lucid will likely take a similar approach. Also like Tesla: Rivian plans to build a charging network for owners, which is key to addressing #RangeAnxiety. There’s a reason newcomers are pulling from Tesla’s playbook:
Doing it once doesn't guarantee doing it big... Rivian and Lucid have delivered their EVs. Their bigger challenge now is to scale. To catch up, new entrants have to master mass production and survive steep losses. Tesla delivered a record 240K cars last quarter, and made up nearly 80% of EVs sold in the US last year. Meanwhile, Lucid plans to produce 20K cars next year. But the biggest challenge for EV-only companies like Rivian, Lucid, and Tesla could be OG carmakers: GM, Volkswagen, and Ford are all mass-producing accessible models.
e-Jordans… Could be your avatar’s digital kicks. Nike filed trademarks for virtual shoes, hats, bags, and gear. E-pparel is already big in gaming: Fortnite players spend $1B+ yearly on swag and other in-game purchases, like NFL skins. While Facebook (aka Meta) and Microsoft build metaverses for immersive work, gaming, and socializing, the e-pparel market is expected to hit $190B by 2025. Balenciaga and Louis Vuitton already sell e-clothes, and Gucci sold an e-bag for more than it costs IRL.
Shoot for the moon… If you miss, you’ll land among the satellites. Last week, Amazon said it would launch its first satellites in 2022 (unrelated to Bezos’ Blue Origin rocket biz). Amazon plans to spend $10B to launch 3K+ satellites that beam internet to some of the 4B people who lack web access. OneWeb, Astra, and Boeing plan to build similar-sized satellite networks, and SpaceX’s Starlink is building a network that’s 10X as big. The space satellite market was $66B last year and is projected to double by 2028.
Robux for my avatar… Tween-favorite gaming platform Roblox posted record revenue in Q2, though user growth is slowing as IRL activities return. FYI: 75% of US kids ages 9 to 12 played Roblox last year. Now it’s focused on becoming a metaverse hub where its 43M users can learn, work, play, shop, and socialize. It’s not alone: Facebook is investing billions in its metaverse, and Microsoft is building meta-like virtual offices and games. We’ll get more on Roblox’s meta game plan when it reports Q3 earnings today.
Mickey prison… Last quarter, Disney’s Parks and Experiences biz turned a profit for the first time since the pandemic. But it hasn’t been smooth cruising: This month China locked 30K+ people inside Shanghai Disneyland after a former park-goer tested Covid-positive. Despite movie theater and park reopenings, Disney’s sales haven’t bounced back to pre-pandemic levels. Investors hope that Disney+ will save the day when Mickey reports earnings Thursday. Disney’s streamers (Disney+, Hulu, and ESPN) make up nearly a quarter of its sales, but Disney+ growth is slowing after gaining 110M subs in two years.
Authors of this Snacks own shares of: Tesla, Pfizer, Ford, GM, Zynga, Roblox, Disney, Google, Microsoft, Netflix, and Amazon
ID: 2524144