Hey Snackers,
Just in time for Valentineās Day, Build-A-Bear launched an āafter darkā series of stuffed toys for adults only (the site even asks if youāre 18 or older). But the fuzzy little guys are far from scandalous.
Stocks dropped sharply yesterday on news that inflation reached a four-decade high (your wallet already knew it). Last month inflation accelerated, which could push the Fed to hike interest rates sooner to fight soaring prices.
ICYMI: the Super Bowl is Sunday. About thatā¦
NFTs in the NFL⦠The LA Rams or the Cincinnati Bengals will become Super Bowl LVI champs when the final whistle blows this Sunday, but Matt Damonās infamous Crypto.com commercial could steal the show. This Bowl could be known as the āCrypto Bowlā because itāll be the first to feature crypto ads. Last year, the NFL allowed sports-betting ads during its programming for the first time. The deets:
Super brownie points⦠The Bowl is the most-watched event in US sports, so it gives fast-growing companies a supersize opportunity to reach new users. Crypto and betting businesses have already been courting sports fans by teaming up with star athletes and sponsoring stadiums:
The Super Bowl represents mainstream consumer America⦠Bowl ads give fledgling brands a chance to win over consumers by putting their products next to trusted brands like Budweiser, Coca-Cola, and Amazon. It doesn't always work: Many dot-com companies that advertised in the 2000 āStartup Bowlā failed. But the Super spotlight could help crypto and betting companies enter the consumer mainstreams. Plus: FTXās CEO told WaPo that his ads arenāt just meant to win over customers ā theyāre also meant to court regulators by promoting a āhealthy image.ā
Uber Pool is coming back⦠Bring an XL mask. Last quarter, Uber had more active users than ever (118M), as you ride-hailed to Taco Tuesday and ordered Taco Bell direct-to-couch. Uber's revenue jumped 83%, and it notches its second profitable quarter since IPOāing 2019. Delivery made up over half of bookings, with rides close behind.
Super Uber⦠Uber has long hyped plans to become āthe operating system for daily life.ā āSuper Appsā (think: Uber, DoorDash, Venmo, Amazon... all in one) are popular in Asia, but havenāt quite taken off in the US. Still, 11% of Americans surveyed want one app to manage their entire digital lives. On Thursday, Uber unveiled super-app-y ambitions:
Cross-promotion may be the best promotion⦠Uber gains delivery customers by promoting Eats to ride-only customers, and vice versa. Itās working: users who order food and rides through Uberās main app spend 3X more than those who use the apps separately. And Uber will likely leverage cross-promotion to boost any future verticals, like shopping and flights.
Authors of this Snacks own: Bitcoin, and shares of Uber, Twitter, Apple, and Amazon
ID: 2035173