Sherwood
Friday Feb.11, 2022

šŸˆ The Bitcoin Bowl

A touchdown for crypto? [Dmytro Aksonov/E+ via Getty Images]
A touchdown for crypto? [Dmytro Aksonov/E+ via Getty Images]

Hey Snackers,

Just in time for Valentine’s Day, Build-A-Bear launched an ā€œafter darkā€ series of stuffed toys for adults only (the site even asks if you’re 18 or older). But the fuzzy little guys are far from scandalous.

Stocks dropped sharply yesterday on news that inflation reached a four-decade high (your wallet already knew it). Last month inflation accelerated, which could push the Fed to hike interest rates sooner to fight soaring prices.

ICYMI: the Super Bowl is Sunday. About that…

GameDay

Crypto companies hope to win mainstream trust in their Super Bowl debut — so do sports-betting apps

NFTs in the NFL… The LA Rams or the Cincinnati Bengals will become Super Bowl LVI champs when the final whistle blows this Sunday, but Matt Damon’s infamous Crypto.com commercial could steal the show. This Bowl could be known as the ā€œCrypto Bowlā€ because it’ll be the first to feature crypto ads. Last year, the NFL allowed sports-betting ads during its programming for the first time. The deets:

  • Crypto exchanges Coinbase, FTX, and Crypto.com are expected to run Bowl ads, some of which have sold for a record $7M per 30-second slot. Meanwhile, Budweiser’s commercial features NFTs, the metaverse, and Barbra Streisand.
  • DraftKings is back for a second year, along with rookies Caesars and FanDuel. A record 31.5M Americans are estimated to bet nearly $8B on this year’s big game.

Super brownie points… The Bowl is the most-watched event in US sports, so it gives fast-growing companies a supersize opportunity to reach new users. Crypto and betting businesses have already been courting sports fans by teaming up with star athletes and sponsoring stadiums:

  • Crypto.com paid a reported $700M to sponsor LA’s Crypto.com Arena (FYI: the Super Bowl is in LA’s other crypto arena, SoFi Stadium). Crypto exchange FTX sponsors Miami’s FTX Arena and partners with Tom Brady.
  • DraftKings and FanDuel have linked up with the NBA, the NHL, and the MLB on official sports-betting partnerships and streaming rights.

The Super Bowl represents mainstream consumer America… Bowl ads give fledgling brands a chance to win over consumers by putting their products next to trusted brands like Budweiser, Coca-Cola, and Amazon. It doesn't always work: Many dot-com companies that advertised in the 2000 ā€œStartup Bowlā€ failed. But the Super spotlight could help crypto and betting companies enter the consumer mainstreams. Plus: FTX’s CEO told WaPo that his ads aren’t just meant to win over customers — they’re also meant to court regulators by promoting a ā€œhealthy image.ā€

Takeout

Uber’s delivery service is still thriving despite reopenings — and shopping and flight bookings could be next

Uber Pool is coming back… Bring an XL mask. Last quarter, Uber had more active users than ever (118M), as you ride-hailed to Taco Tuesday and ordered Taco Bell direct-to-couch. Uber's revenue jumped 83%, and it notches its second profitable quarter since IPO’ing 2019. Delivery made up over half of bookings, with rides close behind.

  • Eats: It’s hard to get a Saturday reservation again, as Americans return to eateries. That didn’t hurt Uber Eats’ revenue, which jumped 77% to $2.4B. Eats also posted its first quarterly profit and is now the US’s fastest-growing food deliverer.
  • Rides: Uber’s completed nearly 1.8B rides last quarter, up 8% from the previous quarter and 23% from 2020, but still slightly down from pre-pandemic. Meanwhile, Lyft’s active riders fell last quarter.

Super Uber… Uber has long hyped plans to become ā€œthe operating system for daily life.ā€ ā€œSuper Appsā€ (think: Uber, DoorDash, Venmo, Amazon... all in one) are popular in Asia, but haven’t quite taken off in the US. Still, 11% of Americans surveyed want one app to manage their entire digital lives. On Thursday, Uber unveiled super-app-y ambitions:

  • The past: In 2011, Uber had two offerings: Uber and Uber Black. Today, Uber offers more than 15 ways to get around, including scooters, shuttles, rental cars, and motorbikes. Plus, it delivers food, alcohol, groceries, and even pharmacy products.
  • The future: Uber wants to let you book flights, shop for clothes, manage your finances, and buy concert tickets all in its app. Uber says the initiatives could help gross bookings reach $170B by 2024. But the stock slid anyway.

Cross-promotion may be the best promotion… Uber gains delivery customers by promoting Eats to ride-only customers, and vice versa. It’s working: users who order food and rides through Uber’s main app spend 3X more than those who use the apps separately. And Uber will likely leverage cross-promotion to boost any future verticals, like shopping and flights.

What else we’re Snackin’

  • #Growth: Twitter shares fell on news that profit dipped as ad-sales growth slowed last quarter. Unlike Meta, Twitter said Apple’s privacy changes weren’t so bad and that advertiser spend is starting to pick up.
  • Fizz: Coke’s and Pepsi’s sales spiked last quarter as demand for ā€œdrinks away from homeā€ (think: movie theaters, sports arenas) finally topped pre-pandemic levels. But inflation could sour profits this year.
  • Cruise: President Biden rolled out plans to give states $5B to build EV chargers. He’s pledged to make EVs more affordable and have half of all new vehicles sold in the US be electric or hybrid by 2030.
  • Flip: Zillow posted a $261M loss on record revenue in its latest earnings after its house-flipping biz flopped last year. While Zillow sold most of the leftover homes, it still lost an average of over $25K on each sale.
  • Dine: European delivery biz Delivery Hero lost a third of its market value after warning that its pandemic-era sales boost will cool this year. Meanwhile, Grubhub parent Just Eat announced plans to delist from the Nasdaq.

Friday

  • Earnings expected from: Warby Parker, Under Armour, Enbridge, and Dominion Energy

Authors of this Snacks own: Bitcoin, and shares of Uber, Twitter, Apple, and Amazon

ID: 2035173

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Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, or Robinhood Money, LLC.