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Nintendo Switch had its best week of sales even though it's almost 3 years old now

Snacks / Thursday, December 05, 2019
_Even the grinch is shocked Nintendo sales are so high_
_Even the grinch is shocked Nintendo sales are so high_

Yoshi, you impress us... Founded 130 years ago in Kyoto, Japan, as a playing card company, Nintendo is still having fun. Its latest video game console "Switch" (which doubles as a Game Boy-type portable device and game played on your home TV) had its best week of sales ever in the USA.

  • 830K Switch and Switch Lite units were sold in the US in the 7 days around Thanksgiving.
  • That brings the total number of Switches sold to 41M globally — that's just short of Super Nintendo's record of 49M (back when eating Gushers was a thing).

Nintendo is like a fine Cabernet... It's weird that sales jumped to their highest level after almost 3 years since Switch went on the market. Most tech products lose popularity over time, but Nintendo's Switch vintage seems to get better with age. The latest models from the three-opoly of gaming help explain why:

  • Sony's PlayStation 4 debuted in 2013.
  • Microsoft's XBox One also debuted in 2013.
  • Nintendo Switch's greatest strength is its relative newness: it debuted in 2017.

This Christmas is easy for Nintendo. Next Christmas will be hard... Playstation 5 will be ready in time for the next holiday season, and the new XBox will be Santa-ready in 2020, too. Meanwhile, Nintendo's playing against 2 game controllers with nobody holding them. Next year, it'll face 2 fresh, young, gaming phenoms to battle against.

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