Rivian's massive 4th fundraise of 2019 could make electric trucks mainstream (with help from Amazon)

“Cute Tesla”... (new bumper sticker for Rivian drivers). The electric pickup truck startup snagged $1.3B in fresh money from T. Rowe Price and existing investors like Ford and Amazon. That cash will facelift an old Mitsubishi plant in Normal, Illinois (great name) to start mass-ish producing e-pickups in 2021. Here's America's State of the Car (and their value by market capitalization):

• Detroit's Big 3: GM ($53B), Ford ($37B), Fiat-Chrysler ($29B — FYI, Chrysler merged with Fiat in 2009... and is mega-merging with Peugeot right now).
• Electric's Big 2: Tesla ($72B) and Rivian (somewhere between $5B-$7B — it's still private, so we don't know its valuation for sure).

Cars cost more than coders... App-based tech startups raise tens or hundreds of millions of dollars to hire programers and install kombucha taps. But Rivian raises money in the billions to build factories, fill them with high-tech robots, and hire engineers. All those costs are why fundraising for hardware cars is bigger than for software tech.