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Roku reveals Disney+ is its cord-cutting buddy

Snacks / Thursday, May 09, 2019

Roku embraces the little guy mentality... It literally subleases office space from Netflix. But it tossed up big numbers Wednesday, with revenues up 51% and the number of active Roku customers jumping 40% from last year to 29M. The best part — The CFO welcomed Disney and others to video streaming: "When they win, we win."

Cord-cutters print money... Roku's direct competitors are Apple TV, Amazon Fire Stick, and Google Chromecast. Those all make TVs smart and streamable. Here's how Roku makes bank:

  1. Ads: Its Roku Channel streams movies and shows free, with ads.
  2. Subscription: The Roku dongle and its Smart TVs watch Netflix more than anything else. When you subscribe to Netflix (or HBO) through your Roku, the dongle takes a cut.
  3. Hardware: The infamous purple dongle and the software it licenses to TV companies.

Roku owns top real estate: Your TV... Americans spend a shocking 4 hours a day watching live TV. Anything that gets more people cord-cutting helps Roku shift that time from live TV to Roku TV that it can monetize. When Disney+ rolls out this fall with classics, Star Wars, Fox, and Marvel for $6.99/month, it could crank cord-cutting up a notch.

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