The OG Bay Area disrupter... Charles Schwab (real guy) is a Stanford MBA who founded the 1st discount brokerage in 1971 to disrupt the NYC ones. It just cut stock-trading commission fees to $0 — and Fidelity, TD Ameritrade, and E-Trade followed ASAP. But yesterday Schwab announced record 3rd quarter profits, which don't look that threatened by its fee-less future.
It's kind of like going on a no-éclair diet... when you don't eat many éclairs. Here's how Schwab made $2.7B in revenue last quarter:
That profit puppy is under threat... Econ textbooks suggest that banks should pay you for the privilege of holding your money, because that's the same money banks use to make loans. But the national average interest rate is just 0.01% for bank accounts. Schwab offers 0.2% to customers for giving it their cash. Now some publicly traded banks offer higher-yield accounts to win those bucks away from Schwab: