If you have a shopping problem... Shopify's complicit in the crime. And you don't even know it. That's because Shopify does ecommerce's dirty work — It's the back-end, logistics-coordinating, sales-organizing software for any retailer that may sell something online. And according to Engadget, it's making online shopping even easier with Apple's Business Chat.
- FYI: Chubbies (shorts), Bombas (socks), MVMT (watches), TB12 (Tom Brady gear), and hundreds of thousands more all sell with Shopify as their wingman.
Now you can track your Tom Brady hat (🤢) via iMessage... Text-based customer support puts help in your pocket. It's easier than lame email, time-destroying phone calls, or annoying chat windows. And it's all part of Shopify's strategy to manage the busy-work of ecommerce so brands like Bombas can focus on sock-knitting:
- Merchants: Those are Shopify's customers (aka businesses that sell products). It specializes in small biz brands, but it's also added big-time companies like Unilever.
- Pro services: Shopify's got tools for web design, bookkeeping, package tracking, customer support, and even Search Engine Optimization (so you show up on the top page of Google search).
- Insta: If you can whip up a t-shirt and post it to Instagram, you can sell it with Shopify's plug-in.
"Ecommerce as a service"... The makers of S'well water bottles are focused on making good water bottles. But they've got to be online. Instead of building their own ecommerce situation (which costs huge $$$), they can pay Shopify a monthly fee. That simple value prop has pushed Shopify's valuation to $30B, and its stock up almost 10x since its 2015 IPO.