Nice antenna 😏... Spotify is now the proud parent of a new app — "Stations." The Spotify sequel is designed to bring the best parts of old school radio to an app (but better because, Spotify). And Spotify shares jumped 4% on the new market potential:
- Stations = "Lean-back" media: Music, video, or other content that just plays. It's on in the background or whenever you can't decide what to watch/listen to.
- Spotify = "Lean Forward" media: When you know what you want, and you want it now.
The original lean-back media is radio... Stations takes that on, as well as Sirius XM and Pandora (which Sirius owns). Here's how Stations is lean-back:
- Instant music: It starts playing right when you open the app.
- Personalized: It has pre-set stations based on what you like on Spotify.
- Radio-like: The app is super simple — you ~~turn~~ scroll the dial to find the right station.
- Free: Spotify's calling it an experiment, and it costs nothing (for now).
Just like that, Radio's advantage is gone... Stations is a simplified, dumbed-down, smartened-up version of Spotify offering the users less control. Turns out, that's what we always wanted. Radio's "just turn it on" convenience advantage is baked into this product tweak – And the target is commuters and background listeners.
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