e-Jordans… Could be your avatar’s digital kicks. Nike filed trademarks for virtual shoes, hats, bags, and gear. E-pparel is already big in gaming: Fortnite players spend $1B+ yearly on swag and other in-game purchases, like NFL skins. While Facebook (aka Meta) and Microsoft build metaverses for immersive work, gaming, and socializing, the e-pparel market is expected to hit $190B by 2025. Balenciaga and Louis Vuitton already sell e-clothes, and Gucci sold an e-bag for more than it costs IRL.
Shoot for the moon… If you miss, you’ll land among the satellites. Last week, Amazon said it would launch its first satellites in 2022 (unrelated to Bezos’ Blue Origin rocket biz). Amazon plans to spend $10B to launch 3K+ satellites that beam internet to some of the 4B people who lack web access. OneWeb, Astra, and Boeing plan to build similar-sized satellite networks, and SpaceX’s Starlink is building a network that’s 10X as big. The space satellite market was $66B last year and is projected to double by 2028.