Don't sing along with the peasants... If you have a 5-digit budget for T-Swift or GNR concerts, then you're qualified for StubHub Beyond, the new loyalty club for event go-ers who spend $10K/year on the ticket platform. StubHub is owned by eBay, and its parent company wants high-rollers to feel special with "Beyond."
We want to be on this list... To get frequent and big-spending customers even more frequent and liberal with their wallets, StubHub's hooking them up three ways:
- Exclusive events: Think private tour and batting cage experience at Yankee Stadium (it's event #1, starting Thursday). Or VIP tailgate at the Masters golf tournament.
- Cancellation forgiveness: If you can't make the 3rd day of Lollapalooza, you'll get 1 full refund per year, no questions asked. None.
- Exclusive support line: Because, of course.
- The Key is exclusive loyalty: With so many secondary market ticket sellers, Beyond could incentivize loyalty to StubHub.
This is a classic 80/20 situation... Surprised StubHub's doing so much for such a tiny fraction of customers? Don't be. It's not uncommon in business for 80% of profits to come from 20% of users. That's why companies spend an outsize amount of resources keeping high-spenders happy. So expect the VIP-ification (TSA "Clear" > TSA "Pre-check" > TSA "please remove your shoes and prepare for pat down") of corporate America to continue.