🤔 __Sus… Genesis__ [said](https://www.coindesk.com/tech/2023/01/24/genesis-seeks-209m-from-bitcoin-jesus-over-crypto-options-trades-that-werent-settled/) bitcoin-cash evangelist Roger Ver, aka "Bitcoin Jesus," owes it $21M to settle crypto options. Ver suggested he doesn't have to pay Genesis anything as the bankrupt lender's now, well, bankrupt. 

🤹‍♀️ __Quirky… Porsche__ launched (and quickly [shuttered](https://fortune.com/crypto/2023/01/24/porsche-nft-collection-crash-and-burns-after-lackluster-launch/)) an NFT project after selling only 25% of supply. Nearly 2K NFTs, tied to pictures of white 911 Carreras, went for $1.4K apiece.

🌶️ __Spicy… Circle,__ the biz behind the second-largest stablecoin, USDC, said its $9B plan to go public last year via a SPAC [fizzled](https://www.ft.com/content/10bfdb8e-3a16-4bd2-a979-2d4b4c86ea41) because the SEC dragged its approval heels. SPAC-tivity has [plummeted](https://snacks.robinhood.com/newsletters/KzzfFjx1Ng1lyjGJiZJ0W/articles/3ywag1qgBYXGQTzeuSwAkA/). 

HONK

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__Which T. Swift song are you?...__ __Meta__ hopes it won’t get “Anti-Hero.” The social titan is paying BuzzFeed millions of dollars to help it attract more creators to Facebook and Instagram, the Wall Street Journal [reports](https://www.wsj.com/articles/meta-pays-buzzfeed-millions-to-generate-creator-content-for-facebook-and-instagram-11674693687?mod=business_lead_pos6). Refresher: BuzzFeed is the publicly traded media company famous for viral listicles and quizzes like “what your favorite chicken-nugget shape reveals about your personality.” 

- __Deal:__ As part of a reported $10M deal reached last year, BuzzFeed is said to be helping to generate creator content for FB and Insta — and training creators to grow their presence.

- __Reel:__ It’s part of Meta’s strategy to boost engagement as creators flock to __TikTok__, whose users grew 18% last year. Meanwhile, FB’s growth stalled and Insta grew less than 3%. 

__Your favorite condiment will reveal your biggest fear…__ Meta, which reports earnings next week, has been struggling with slowing growth and shrinking profits. BuzzFeed has been losing money and its stock is down over 60% since it went public in late 2021. Like Meta, it also announced job cuts last year. But both are investing more in *creators*. 

- __Human creators:__ Last year Meta said it would stop paying news publishers to feature their content and would reallocate the $$ to growing its creator biz. And BuzzFeed announced it would double its creator network.

- __AI creators?__ Yesterday BuzzFeed said it would leverage ChatGPT maker __OpenAI__ to help it churn out quizzes and other content. FYI: CNET — which was called out for publishing AI-generated articles riddled with errors and even plagiarism — said it was halting its use of AI for content generation.

Listicle anxiety (Drew Angerer/Getty Images)

Buzz

__It’s a symbiotic social relationship…__ between BuzzFeed and Meta. BuzzFeed’s growth has largely relied on content going viral on Facebook, while Facebook has often relied on BuzzFeed to tap into internet culture and trends. In its last earnings report, BuzzFeed attributed declining engagement on its sites partly to declining traffic from FB. By helping FB boost engagement, BuzzFeed could help itself — and earn millions.

Meta is reportedly paying BuzzFeed millions to generate content as engagement falls for both

__Owing money all over town…__ __FTX__'s "creditor matrix" list was finally [unsealed](https://www.cnn.com/2023/01/26/investing/ftx-creditors-wall-street) this week, and it provides some insight into the $8B+ question looming over the exchange's bankruptcy: to whom, exactly, does it owe all that $$? FYI: We learned last year that the exchange owed its top 50 creditors more than $3B, but the identities remained a mystery. Now the 115-page matrix lists companies that had [some](https://blockworks.co/news/ftx-creditor-matrix-more-than-creditors) connection (picture: vendor, account holder, creditor, landlord) to the exchange. Unsurprisingly, the list includes crypto cos like __[Coinbase](https://robinhood.com/stocks/COIN/)__. Surprisingly:

- __What the tech:__ The matrix includes __Apple__, __Amazon__, __Google__, __Meta__, __[Microsoft](https://robinhood.com/stocks/MSFT/)__, and for some reason — __[Netflix](https://robinhood.com/stocks/NFLX/)__.

- __Ordering out:__ __[DoorDash](https://robinhood.com/stocks/DASH/)__, __[Uber Eats](https://robinhood.com/stocks/UBER/)__, __Caviar__, __Margaritaville Beach Resort__, and, yes, __Coachella__ are also listed.

- __Fly away:__ Airlines including __[Southwest](https://robinhood.com/stocks/LUV/)__, __[Spirit](https://robinhood.com/stocks/SAVE/)__, and __[American](https://robinhood.com/stocks/AAL/)__ make an appearance.

- __It’s unclear why__ those companies are on the list ([Coachella NTFs](https://pitchfork.com/news/coachella-nfts-seemingly-unavailable-amid-ftx-crypto-collapse/), anyone?). 

__Badly scrambled…__ __FTX__'s implosion flipped crypto out of the frying pan and into the fire. While a lot of the companies above seem like unexpected casualties, they’re far from the only ones caught in FTX's downfall (think: [bankrupt](https://snacks.robinhood.com/newsletters/4BoEiy5bSjKJygt8GDtUW3/articles/7tW8jp8mSs2CeUREvHmMNe/) crypto lenders). And the fallout hit more than company coffers: as of last month, 60% of Americans in a CNBC survey said they saw crypto investing as “highly risky” and just 8% had a positive view of cryptocurrencies themselves.

Matrix

__Once bitten, twice crypto shy…__ FTX’s creditor matrix, which notably omits the exchange's almost 10M retail customers, paints a picture of just how mainstream FTX was, at least in its business dealings. Now, with bitcoin up 36%+ in the past month and FTX teasing a potential relaunch, investors will have to decide whether — like former spokesman/current FTX creditor Tom Brady once declared — they're in. [271]

From Netflix to Apple, FTX's creditors list reveals the exchange's surprising connections 

The Crypto Catch-Up…

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