The Dodo is famous for viral animal videos— now it's getting into pet insurance

When you need that quick serotonin hit... and then find yourself three hours deep into baby penguin compilations. The Dodo cranks out feel-good videos like “Tiny Piglet Meets Baby Cow” (6M views) and "Big Dog Loves Baby" (14M views). It has 90M followers across social sites and is owned by Group Nine Media, which also owns PopSugar and Thrillist. Now:

• The Dodo is getting into pet insurance. Group Nine, which is backed by Discovery, has taken a minority stake in pet insurer Petplan.  
• “Fetch by the Dodo”: Petplan's new name (sounds like a subtle Means Girls reference). The Dodo will be paid to promote Petplan’s offerings on its channels.

"Profit puppy" takes a literal turn... The Dodo has been getting creative with ways to monetize its massive audience. It launched a Netflix Kids series and partnered with Airbnb Experiences (no BLTs at the Piggie Picnic). Now it's capitalizing on the corona pet-palooza:

• Pet adoption soared 60% in March and April as housebound Americans took in furry friends. Pet goodies company Chewy saw sales surge 47% last quarter.
• Insurance startup Lemonade added pet coverage after realizing 70% of its customers have furry friends. The Dodo wants to cash in on the puppy love, too.