Get CEO Jack Dorsey on a Julia Roberts-style Eat Pray Love vacay... His social network's working through a midlife crisis that dropped shares 21% Thursday. Twitter's 9% rise in revenues and 145M daily active users in the 3rd quarter were trolled by investors. Twitter's somewhat small compared to its social peers:
- Snapchat = 210M daily active users
- Instagram = 500M humans simply use Stories every day
- Facebook = 1.6B daily active users (and it owns Insta)
Noticing more rando tweet ads mid-scroll?... You should. Twitter is pumping out more ads lately. Plus, because of a software bug, you're seeing more of the wrong ads too: Burger lovers might be getting ads about a juice cleanse because of product "bugs." The result? A drop in advertisers buying ad space for next quarter.
Don’t forget the "media" in social media... Even though Twitter sends out cutting-edge tech vibes, its business model is just like your old school local weekly gazette newspaper: Ads. 85% of Twitter's revenues come from ads (the other 15% is mostly data licensing). And if Twitter's ad software isn't working, more ads won't solve it.