Fancy new onesie... Got it from Walmart, which just partnered with KidBox to launch its 1st subscription box for clothes. But it's for kids and "borrows" heavily from Stitch Fix's core business model: Fill out online personality/style quiz, then Walmart's human/algorithm stylists choose/send you clothing.
- The price: 4-5 items per box, $48 per box (Walmart says that's 1/2 the retail price of the bundle).
- The "Kid Quiz": Awkwardly select if your toddler is "City Cool," "Modern Casual," or one of their other kid types.
Your kids' dept. was this tall the last time I saw you!... The $203B kids clothing industry is growing faster than adult-wear. And the opportunity is even bigger because Gymboree and Toys 'R' Us recently went bankrupt, leaving toddlers with no fashion direction. It's not just Walmart jumping in:
"Subscription" isn't a defensible advantage... Birchbox created the subscription box concept 9 years ago. Blue Apron ran with it in meal kits. Both are now struggling as competitors jump in because launching subscription services doesn't require a major investment. Now Walmart (and even Amazon) boast algorithm-focused fashion subscriptions. Stitch Fix is on notice.