New metric, who dis?... Twitter has moved to a new metric it thinks will better reflect its worth as a company. Instead of just counting the number of Twitter users, the focus is on monetizable users. If you've logged into Twitter and seen an ad, then congrats — you're a monetized user. More of those helped drive ad revenue 21% higher last quarter and Twitter shares jumped 9%.
That 4pm oat milk latte ritual... Starbucks is thoroughly enjoying it. Shares surged on word that sales at each Starbucks rose 7% on average from last year — and driving that was afternoon visits, which grew for the 1st time in 3 years. "Coffee happy hours" are now a thing.
"That'll be extra for guac"... (we know). Rising avocado prices pushed up Chipotle's costs last quarter (Mexican and Californian farmers can't keep up with American avo-hunger). But shares of the fast-casual restaurant pioneer still hit a record high. Chipotle's greatest enemy is long lines, so it's been adding drive-through windows affectionately called "Chipotlanes." Plus its app and loyalty program have nearly doubled online orders.