It's not you, it's Nike... The swoosh broke up with Amazon after 2 years selling its gear on their site. Nike traded its CEO out for a former eBay exec last month, so it's put him to work by funnelling customers away from Amazon.com to Nike.com instead. Nike could benefit by cutting out the middleman, controlling your online sneaker-buying experience, and getting your email address to pester you with promo emails.
Toss some pixie dust on it... Disney+ officially launched, snagging over 10M new accounts in the first 24 hours (despite Day #1 glitches). But even if it gets 100M people to sign up, all those $6.99/month subscription revenues would only make up about 10% of Disney's total revenues. What Mickey really wants is hooking you on the Disney lifestyle to buy movie tickets, Disney World vacays, and Frozen lunch boxes.