Ad agencies fall on news that Meta will launch automated AI ad-creation tool
By the end of next year, Meta hopes to launch a tool that will use AI to create ad campaigns, including creating the ads themselves from scratch, and target desired consumers by entering in only a few details, The Wall Street Journal reports.
According to WSJ:
“Using the ad tools Meta is developing, a brand could present an image of the product it wants to promote along with a budgetary goal, and AI would create the entire ad, including imagery, video and text. The system would then decide which Instagram and Facebook users to target and offer suggestions on budget, people familiar with the matter said.”
The reporting puts a timeline and details to statements made by CEO Mark Zuckerberg at the company’s annual shareholder meeting last week:
“I’m into an AI business agent that delivers measurable results at scale. In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account. And then we just do the rest for them.”
WSJ speculates that such technology could be a boon to small and midsize businesses that don’t have budgets for ad creation. It could also be a boon to Meta, which gets more than 97% of its revenue from advertising — if, of course, the AI-generated ads are any good.
Either way, advertising firms Omnicom, Interpublic, and WPP are all trading down premarket.
“Using the ad tools Meta is developing, a brand could present an image of the product it wants to promote along with a budgetary goal, and AI would create the entire ad, including imagery, video and text. The system would then decide which Instagram and Facebook users to target and offer suggestions on budget, people familiar with the matter said.”
The reporting puts a timeline and details to statements made by CEO Mark Zuckerberg at the company’s annual shareholder meeting last week:
“I’m into an AI business agent that delivers measurable results at scale. In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account. And then we just do the rest for them.”
WSJ speculates that such technology could be a boon to small and midsize businesses that don’t have budgets for ad creation. It could also be a boon to Meta, which gets more than 97% of its revenue from advertising — if, of course, the AI-generated ads are any good.
Either way, advertising firms Omnicom, Interpublic, and WPP are all trading down premarket.
