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Ad agencies fall on news that Meta will launch automated AI ad-creation tool

By the end of next year, Meta hopes to launch a tool that will use AI to create ad campaigns, including creating the ads themselves from scratch, and target desired consumers by entering in only a few details, The Wall Street Journal reports.

According to WSJ:

“Using the ad tools Meta is developing, a brand could present an image of the product it wants to promote along with a budgetary goal, and AI would create the entire ad, including imagery, video and text. The system would then decide which Instagram and Facebook users to target and offer suggestions on budget, people familiar with the matter said.”

The reporting puts a timeline and details to statements made by CEO Mark Zuckerberg at the company’s annual shareholder meeting last week:

“I’m into an AI business agent that delivers measurable results at scale. In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account. And then we just do the rest for them.”

WSJ speculates that such technology could be a boon to small and midsize businesses that don’t have budgets for ad creation. It could also be a boon to Meta, which gets more than 97% of its revenue from advertising — if, of course, the AI-generated ads are any good.

Either way, advertising firms Omnicom, Interpublic, and WPP are all trading down premarket.

“Using the ad tools Meta is developing, a brand could present an image of the product it wants to promote along with a budgetary goal, and AI would create the entire ad, including imagery, video and text. The system would then decide which Instagram and Facebook users to target and offer suggestions on budget, people familiar with the matter said.”

The reporting puts a timeline and details to statements made by CEO Mark Zuckerberg at the company’s annual shareholder meeting last week:

“I’m into an AI business agent that delivers measurable results at scale. In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account. And then we just do the rest for them.”

WSJ speculates that such technology could be a boon to small and midsize businesses that don’t have budgets for ad creation. It could also be a boon to Meta, which gets more than 97% of its revenue from advertising — if, of course, the AI-generated ads are any good.

Either way, advertising firms Omnicom, Interpublic, and WPP are all trading down premarket.

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8%

Some 8% of kids ages 5-12 have interacted with AI chatbots like OpenAI’s ChatGPT or Google’s Gemini, according to a new Pew Research Center survey of their parents. While that’s nowhere near the usage rates of other devices like smartphones or even voice assistants, it’s still notable for a relatively new technology — especially one that’s already had devastating consequences for young people.

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Ives says he’s “relatively disappointed” in the price point of lower-cost Tesla models

On Tuesday, Tesla unveiled its long-awaited lower-cost cars, which turned out to be downgraded versions of the existing Model Y and Model 3. Tesla bull and Wedbush Securities analyst Dan Ives wasn’t particularly impressed with the price point, noting that it’s “still relatively high versus other vehicles on the market.”

The Model Y Standard and Model 3 Standard cost about $40,000 and $37,000, respectively. That’s more than the Model Y Premium and Model 3 Premium — what previous editions (or “trim levels”) are now called — cost last month, before the US federal government’s $7,500 tax credit expired. And the Standard models are missing a lot of Premium features, including Autopilot, second-row screens, and Tesla’s iconic glass roofs, among numerous other downgrades.

In other words, Tesla buyers will now be paying more for less, in what amounts to car-sized shrinkflation.

The stock closed down 4.5% yesterday on the news.

Ives doesn’t think it’s the end of the world but is “disappointed” in the price tag:

“We believe the launch of a lower cost model represents the first step to getting back to a ~500k quarterly delivery run-rate which will be important to stimulate demand for its fleet with the EV tax credit expiring at the end of September but we are relatively disappointed with this launch as the price point is only $5k lower than prior Model 3’s and Y’s.”

tech

Nvidia helps boost xAI funding round to $20 billion

xAI’s latest funding round has now doubled to $20 billion from $10 billion a month ago, thanks in part to backing from Nvidia, which invested $2 billion in the equity portion of the transaction, Bloomberg reports. In an interview with CNBC, Nvidia CEO Jensen Huang confirmed the investment, adding that his “only regret” was that he didn’t give xAI more money.

The mix of $7.5 billion in equity and $12.5 billion in debt will finance a special purpose vehicle that will purchase Nvidia chips that xAI will then rent. It’s one of many circular AI deals these days that’s contributing to chatter over an AI bubble by some, while being seen by others as a rational way for industry leaders to boost the potential size of the addressable market and lift their longer-term prospects in the process.

Investors in Elon Musk’s other company, Tesla, will vote next month at the company’s annual shareholder meeting on whether to invest in xAI as well — an outcome Musk has he said supports.

The mix of $7.5 billion in equity and $12.5 billion in debt will finance a special purpose vehicle that will purchase Nvidia chips that xAI will then rent. It’s one of many circular AI deals these days that’s contributing to chatter over an AI bubble by some, while being seen by others as a rational way for industry leaders to boost the potential size of the addressable market and lift their longer-term prospects in the process.

Investors in Elon Musk’s other company, Tesla, will vote next month at the company’s annual shareholder meeting on whether to invest in xAI as well — an outcome Musk has he said supports.

$1T
Jon Keegan

In the past few weeks, OpenAI has announced a flurry of massive deals with Oracle, Nvidia, CoreWeave, AMD, and others as hundreds of billions fly between technology partners racing to expand AI infrastructure at unprecedented scale. The Financial Times tallied it all up and found that the company has signed about $1 trillion worth of deals, and it isn’t clear at all that it will be able to fund them.

The “circular” nature of some of these arrangements is also one factor playing into fears that we’re in an AI bubble.

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