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Ad agencies fall on news that Meta will launch automated AI ad-creation tool

By the end of next year, Meta hopes to launch a tool that will use AI to create ad campaigns, including creating the ads themselves from scratch, and target desired consumers by entering in only a few details, The Wall Street Journal reports.

According to WSJ:

“Using the ad tools Meta is developing, a brand could present an image of the product it wants to promote along with a budgetary goal, and AI would create the entire ad, including imagery, video and text. The system would then decide which Instagram and Facebook users to target and offer suggestions on budget, people familiar with the matter said.”

The reporting puts a timeline and details to statements made by CEO Mark Zuckerberg at the company’s annual shareholder meeting last week:

“I’m into an AI business agent that delivers measurable results at scale. In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account. And then we just do the rest for them.”

WSJ speculates that such technology could be a boon to small and midsize businesses that don’t have budgets for ad creation. It could also be a boon to Meta, which gets more than 97% of its revenue from advertising — if, of course, the AI-generated ads are any good.

Either way, advertising firms Omnicom, Interpublic, and WPP are all trading down premarket.

“Using the ad tools Meta is developing, a brand could present an image of the product it wants to promote along with a budgetary goal, and AI would create the entire ad, including imagery, video and text. The system would then decide which Instagram and Facebook users to target and offer suggestions on budget, people familiar with the matter said.”

The reporting puts a timeline and details to statements made by CEO Mark Zuckerberg at the company’s annual shareholder meeting last week:

“I’m into an AI business agent that delivers measurable results at scale. In the not-too-distant future, we want to get to a world where any business will be able to just tell us what objective they’re trying to achieve, like selling something or getting a new customer, how much they’re willing to pay for each result, and connect their bank account. And then we just do the rest for them.”

WSJ speculates that such technology could be a boon to small and midsize businesses that don’t have budgets for ad creation. It could also be a boon to Meta, which gets more than 97% of its revenue from advertising — if, of course, the AI-generated ads are any good.

Either way, advertising firms Omnicom, Interpublic, and WPP are all trading down premarket.

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DeepSeek releases new V4 series models highlighting efficiency and long context

Chinese AI lab DeepSeek has released a major new version of its eponymous open-source AI models that are nipping at the heels of leading frontier models in some areas.

The most significant DeepSeek-V4 Pro and DeepSeek-V4 Flash both have a 1 million-token context — the amount of information the model can actively work with in a single session — which is a crucial feature for complex, long-running coding tasks.

DeepSeek rebuilt how the models process information under the hood, making them substantially more efficient — and that efficiency is what makes the large context window actually usable.

Also, the new models’ coding skills have closed the gap with the major frontier models from Anthropic, OpenAI, and Google.

The authors of the model acknowledge some of V4’s shortcomings, such as its lower scores on reasoning benchmarks, saying that V4 “trails state-of-the-art frontier models by approximately 3 to 6 months.”

As open-weight models, V4 can be run on any user’s own hardware, making the V4 models among the top-performing open-source models out there. V4’s large context and token efficiency are especially significant among open-source models.

But like with earlier DeepSeek models, don’t ask it about Tiananmen Square.

DeepSeek rebuilt how the models process information under the hood, making them substantially more efficient — and that efficiency is what makes the large context window actually usable.

Also, the new models’ coding skills have closed the gap with the major frontier models from Anthropic, OpenAI, and Google.

The authors of the model acknowledge some of V4’s shortcomings, such as its lower scores on reasoning benchmarks, saying that V4 “trails state-of-the-art frontier models by approximately 3 to 6 months.”

As open-weight models, V4 can be run on any user’s own hardware, making the V4 models among the top-performing open-source models out there. V4’s large context and token efficiency are especially significant among open-source models.

But like with earlier DeepSeek models, don’t ask it about Tiananmen Square.

$28.5T

SpaceX thinks its total addressable market (TAM) is a whopping $28.5 trillion for its businesses, according to an S-1 filing for its upcoming IPO reviewed by Reuters. And most of that market isn’t rockets. The company says roughly 90% could come from AI — largely selling artificial intelligence tools to businesses.

“We believe that our enterprise strategy, which is focused on serving the digital needs of the world’s largest industries with Al solutions, positions us competitively to pursue this rapidly ⁠growing opportunity,” ​SpaceX said in the filing. “We believe we have identified the largest actionable total addressable market in human ​history.”

TAM, of course, assumes capturing every possible customer. But even a small slice of a $28.5 trillion market would be enormous.

tech

Tesla Cybercab production has begun

On Tesla’s earnings call earlier this week, CEO Elon Musk said production of the company’s steering-wheel-less Cybercab had begun. Since then, Musk and Tesla have posted videos showing the gold two-seater rolling off the line at its Texas Gigafactory and onto the road.

The Cybercab — meant both for consumers and Tesla’s Robotaxi network — is widely seen as central to the company’s future. “The future of the company is fundamentally based on large-scale autonomous cars and large scale and large volume, vast numbers of autonomous humanoid robots,” Musk said last year.

Whether these cars actually make it to consumers is another question. For now, regulations generally require steering wheels, and Tesla still has to prove the vehicles can reliably drive themselves.

On the earnings call, Musk said production would be “very slow” but would ramp up and go “kind of exponential towards the end of the year and certainly next year.”

tech

Meta signs deal to use Amazon Graviton chips

Meta said it will deploy “tens of millions” of Amazon Web Services Graviton CPU cores to power so-called “agentic” AI systems — tools that can reason, plan, and act on their own. The move makes Meta one of the largest customers of Amazon’s in-house chips.

The deal also underscores a broader shift in AI infrastructure, as companies move beyond Nvidia GPUs and use different chips for different tasks.

Meta, which is working on its own custom inference chips, also has chip deals with Advanced Micro Devices and Nvidia.

The deal also underscores a broader shift in AI infrastructure, as companies move beyond Nvidia GPUs and use different chips for different tasks.

Meta, which is working on its own custom inference chips, also has chip deals with Advanced Micro Devices and Nvidia.

tech

Oracle rises after Wedbush’s Dan Ives calls the stock a buy with 25% upside

Oracle extended its premarket gains Friday after Wedbush Securities’ Dan Ives initiated coverage with an “outperform” rating and a $225 price target — about 25% upside to its pre-initiation level — calling the enterprise software and cloud infrastructure company a “foundational infrastructure provider for the AI revolution.”

Ives argues investors are misreading Oracle’s heavy capital spending and negative free cash flow as risky, despite being backed by a massive $553 billion backlog of contracted demand. He says the company’s “secret sauce” is a two-part strategy: building high-performance cloud infrastructure for AI workloads while connecting those models directly to companies’ own data.

“We believe Oracle is in the early innings of a significant repositioning as it executes on this generational opportunity,” Ives wrote.

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