Bezos-backed EV company teases $25,000 trucks ahead of Tesla earnings, where low-cost Model Ys expected to be delayed
Slate Auto, the stealth electric vehicle company backed by Amazon founder Jeff Bezos, has recently been pretty loud about its ~$25,000 Tesla competitor. It’s apparently planted a number of concept versions of the new vehicle on California streets, including this one ridiculously wrapped in pink and blue spotted by The Autopian and advertising what appears to be a fake business for driving babies around until they fall asleep.
“It’s a marketing tactic that teases the secretive startup’s strategy to sell a ‘Transformer’-like vehicle,” according to TechCrunch, which uncovered the company last month. TechCrunch added that other versions of the truck look like a hatchback or a pickup truck.
The vehicle is expected to be formally unveiled at a launch event at Long Beach Airport on April 24.
EV publication Electrek called the move a “masterstroke of marketing,” since Tesla, which reports earnings today, scrapped plans for its long-awaited $25,000 vehicles. Now even lower-cost versions of existing models are expected to be delayed.
To us, this seems like just the latest volley in a battle of egos between billionaires.
“It’s a marketing tactic that teases the secretive startup’s strategy to sell a ‘Transformer’-like vehicle,” according to TechCrunch, which uncovered the company last month. TechCrunch added that other versions of the truck look like a hatchback or a pickup truck.
The vehicle is expected to be formally unveiled at a launch event at Long Beach Airport on April 24.
EV publication Electrek called the move a “masterstroke of marketing,” since Tesla, which reports earnings today, scrapped plans for its long-awaited $25,000 vehicles. Now even lower-cost versions of existing models are expected to be delayed.
To us, this seems like just the latest volley in a battle of egos between billionaires.
