Amazon’s Prime Day is coming early this year
Amazon is moving its four-day Prime Day event up from July, where it’s been for the last five years, to June 23 through 26.
The retail giant cites scheduling clashes with the FIFA World Cup and the 250th anniversary of the signing of the Declaration of Independence as reasons for the move. Prime Day is one of Amazon’s biggest sales events of the year, helping drive $24.1 billion in US online spending last year, according to Adobe Analytics.
More concretely, the move means Amazon will pull a massive chunk of sales from one of its biggest events into Q2, which ends June 30, rather than Q3.
Beyond the top-line revenue shift, Amazon is also using the event to flex its newer strategic muscles, aggressively cross-promoting its same-day grocery delivery networks and its Amazon Haul discount storefront.