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Apple announces extra slim iPhone Air, iPhone Pro with longer battery life, updated AirPods Pro 3 with live language translation, and refreshed Apple Watch line

At todays Awe Dropping Apple event, the company announced its yearly refresh of the iPhone lineup. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max were joined by a brand-new addition: the iPhone Air, a superthin model with tougher glass and faster processors.

Apple shares dipped on news of the product releases and are down about 1.4% on the day in afternoon trading.

The company also announced an updated Apple Watch line — Series 11, SE3, and Ultra 3 — with new features like 5G, high blood pressure detection, 24-hour battery life, and satellite communication. 

Apple iPhone 17
Apple’s iPhone 17 (Apple)

Here’s a breakdown of the new products Apple announced:

  • The ultrathin iPhone Air was described by Apple as “a paradox you have to hold to believe.” The sleek 5.6-millimeter-thin iPhone features a crack- and scratch-resistant front and back and “Macbook Pro levels of compute,” which you can pair with a weird $59 cross-body strap. It starts at $999.

  • The iPhone 17 has a faster A19 chip, an improved smart selfie camera, and a higher-resolution screen. It starts at $799.

  • The iPhone 17 Pro has a new design, ever-faster A19 Pro chip, a tougher ceramic shield on the front and back, better cameras, and a bigger battery that gets an extra 10 hours of video playback compared to its predecessor. It costs $100 more than the previous generation, but the minimum storage has doubled to 256 gigabytes. It starts at $1,099.

  • The iPhone 17 Pro Max starts at $1,199.

  • The AirPods Pro 3 have AI-powered live translation, a new heart rate sensor, eight hours of battery life, and improved active noise cancellation. The new AirPods can also track workouts, and Apple says they are built to fit more people’s ears with a new design and foam ear tips. They start at $249.

  • The Apple Watch Series 11 has 5G, a new high blood pressure detection feature, improved sleep tracking, a more scratch-resistant face, and 24 hours of battery life.

  • The entry-level Apple Watch SE 3 gets 5G, new health-tracking features, and an always-on display. It starts at $249.

  • The chunky Apple Watch Ultra 3 has an impressive 42-hour battery life, satellite communications for emergencies, and a brighter and bigger display. It starts at $799.

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Amazon raises the price for ad-free Prime Video to $4.99

Amazon is giving consumers more — for more. The e-commerce giant is raising the price of its ad-free Prime Video tier to $4.99 a month, up from $2.99.

On April 10, the service, now rebranded as Prime Video Ultra, will allow more concurrent streams (five instead of three) and up to 100 downloads, up from 25. Ad-free Prime Video had been included with a Prime membership until 2024, when Amazon added ads and began charging $2.99 a month to remove them.

For what it’s worth, ad-free Prime Video is still cheaper than the other increasingly expensive streaming services — if you don’t include the cost of Prime.

For what it’s worth, ad-free Prime Video is still cheaper than the other increasingly expensive streaming services — if you don’t include the cost of Prime.

tech

Uber relaunches robotaxi service with Hyundai-backed Motional in Las Vegas

What happens in Vegas, keeps happening in Vegas.

Uber users in Las Vegas can now be matched with an electric Motional IONIQ 5 robotaxi along parts of the Strip and at select casinos, resorts, and the Town Square shopping district near the airport, the companies said. For now, each vehicle includes a human safety operator monitoring from behind the wheel, who the companies say will be removed by year’s end.

Uber and Hyundai-backed autonomous tech company Motional previously tested a service there in 2022. “Motional is ready to put our extensive ride hail experience to work with Uber again,” said David Carroll, vice president of commercialization at Motional, which paused its commercial deployments in 2024 to refocus on its core driverless technology after scaling back operations.

This time around, the companies will be joining a much more crowded field. Amazon-owned Zoox has been offering free rides along select destinations on the Strip since last year, and both Tesla’s Robotaxi and Alphabet-owned Waymo have plans to open up shop there in the near future.

Thanks to a spate of recent AV partnerships, Uber, which sold its own autonomous unit back in 2020, is finding itself at the center of the nascent robotaxi boom.

tech

Musk says “xAI was not built right” amid executive departures, Cursor hires

There’s been a lot of turnover lately at xAI, with numerous executive departures and, yesterday, news that the SpaceX-owned company was hiring two senior leaders from Cursor, an AI coding startup that’s raising funds at a $50 billion valuation.

The reason? “xAI was not built right first time around, so is being rebuilt from the foundations up,” CEO Elon Musk posted on xAI-owned X yesterday, in response to a post about the Cursor hires. Earlier this month, Musk told a conference audience, “Grok is currently behind on coding.”

The news amounts to an admission of a reset inside xAI and an acknowledgment that the company is trailing AI peers like Anthropic and OpenAI in one of AI’s most commercially important applications: coding.

tech

War in the Middle East halts Meta’s undersea fiber project

Meta’s massive undersea cable project connecting Africa and the Middle East to Europe has run into an unexpected obstacle — not under the sea, but in the sky and land above: the war in the Middle East.

According to a report from Bloomberg, France’s Alcatel Submarine Networks, the company that is laying the cable, notified customers that it can no longer safely operate in the area.

The 2Africa project consists of a 45,000-kilometer chain of undersea fiber-optic cables that encircles Africa and runs through the Red Sea, up through the Gulf of Oman, where the Strait of Hormuz sits. Iran has declared the strait — a crucial choke point for oil and natural gas tankers — closed for traffic.

Meta is building the network in partnership with Bayobab, China Mobile, Orange, Telecom Egypt, Vodafone, WIOCC, and Center3.

The 2Africa project consists of a 45,000-kilometer chain of undersea fiber-optic cables that encircles Africa and runs through the Red Sea, up through the Gulf of Oman, where the Strait of Hormuz sits. Iran has declared the strait — a crucial choke point for oil and natural gas tankers — closed for traffic.

Meta is building the network in partnership with Bayobab, China Mobile, Orange, Telecom Egypt, Vodafone, WIOCC, and Center3.

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