Apple “drastically” cuts iPhone Air production as consumers prefer iPhone 17 and iPhone 17 Pro
Turns out that people don’t love skinny.
Apple is “drastically” cutting back its slim iPhone Air to “end of production” levels, Nikkei reports, as consumers greatly prefer its regular and Pro iPhone 17 models. On balance, that means Apple is maintaining its initial production forecast of 85 million to 90 million units for the iPhone 17 lineup, according to the report.
A survey released by KeyBanc today also found “virtually no demand for iPhone Air.” The preference for more expensive models suggests average selling prices rather than unit volume will drive growth in FY 2026, KeyBanc said.
This latest news comes after generally positive early sales for the latest iPhone suite, which recently helped push Apple shares to an all-time high.
Apple is down 0.7% premarket.
A survey released by KeyBanc today also found “virtually no demand for iPhone Air.” The preference for more expensive models suggests average selling prices rather than unit volume will drive growth in FY 2026, KeyBanc said.
This latest news comes after generally positive early sales for the latest iPhone suite, which recently helped push Apple shares to an all-time high.
Apple is down 0.7% premarket.