Apple plans to use your emails to make its AI better
It’s no secret that Apple’s AI is not very good.
The iPhone maker’s AI assistant Siri has been lagging the industry, as the company experiences executive shakeups and feature delays. Now Apple, which has had to walk a fine line between balancing its vaunted user privacy with progressing in AI, is hoping that by analyzing user data on its devices, it can bolster its AI chops.
The company trains its AI models on synthetic data, which many consider not as good as the real thing. To rectify that, Apple plans to check that synthetic data against samples of emails on users’ phones who’ve opted in to data analytics in order to improve its summarization and writing tools.
As Bloomberg’s Mark Gurman put it:
“The new approach will address that problem while ensuring that user data remains on customers’ devices and isn’t directly used to train AI models. The idea is to help Apple catch up with competitors such as OpenAI and Alphabet Inc., which have fewer privacy restrictions.”
The company trains its AI models on synthetic data, which many consider not as good as the real thing. To rectify that, Apple plans to check that synthetic data against samples of emails on users’ phones who’ve opted in to data analytics in order to improve its summarization and writing tools.
As Bloomberg’s Mark Gurman put it:
“The new approach will address that problem while ensuring that user data remains on customers’ devices and isn’t directly used to train AI models. The idea is to help Apple catch up with competitors such as OpenAI and Alphabet Inc., which have fewer privacy restrictions.”
