Apple to promote Siri from assistant to chatbot
Bloomberg reports that Apple plans to transform its Siri assistant into a full-fledged chatbot similar to OpenAI’s ChatGPT.
The chatbot would be integrated throughout the iPhone’s operating system rather than offered as a stand-alone app. It’s expected to arrive later this year and would be separate from more incremental, non-chatbot improvements to Siri rolling out in the coming months aimed at making the existing assistant more usable.
Both updates will be powered by Google’s AI models, Bloomberg reports, but the chatbot upgrade will be more advanced and akin to the much-lauded Gemini 3.
While the difference between an assistant and a chatbot may sound subtle, it represents a meaningful shift for Apple, which has long avoided a fully conversational interface and has lagged rivals that embraced one. Any new Siri chat capabilities could also eventually extend to other Apple devices under development, including wearables such as the pin Apple is developing.
Both updates will be powered by Google’s AI models, Bloomberg reports, but the chatbot upgrade will be more advanced and akin to the much-lauded Gemini 3.
While the difference between an assistant and a chatbot may sound subtle, it represents a meaningful shift for Apple, which has long avoided a fully conversational interface and has lagged rivals that embraced one. Any new Siri chat capabilities could also eventually extend to other Apple devices under development, including wearables such as the pin Apple is developing.
