Apple’s delayed AI Siri, announced at its developer conference last year, won’t be out for this year’s WWDC
One year after Apple wowed users at its annual developer conference with a new AI-based Siri that could scan your personal information, texts, and emails to find pertinent information, that new assistant hasn’t arrived, Bloomberg’s Mark Gurman and Drake Bennett report in a highly-detailed piece about how Apple bungled its AI development.
The demos at its Worldwide Developers Conference (WWDC) last June were video portrayals of what the company thought the system would be able to achieve. The reality has been much messier, and Bloomberg goes into the reasons in depth.
Suffice it to say when the company’s software chief Craig Federighi tested the upgrade weeks before its planned release in April, “he was shocked to find that many of the features Apple had been touting — including pulling up a driver’s license number with a voice search — didn’t actually work.” The features won’t be discussed much at this year’s WWDC in June and are still months away, according to Bloomberg’s reporting.
The fallout?
People who bought the last new iPhone still don’t have many of the promised features, including a useful Siri. As such, the iPhone 16 has failed to drive a much-needed upgrade cycle for Apple, and has situated the company behind its competitors in the AI space.
Apple plans to separate Siri from Apple Intelligence in its marketing, “a tacit admission that the voice assistant’s poor reputation isn’t helping the company’s AI messaging.”
The company will stop announcing new features more than a few months before their launch in order not to make the same mistake of overpromising and underdelivering.
The demos at its Worldwide Developers Conference (WWDC) last June were video portrayals of what the company thought the system would be able to achieve. The reality has been much messier, and Bloomberg goes into the reasons in depth.
Suffice it to say when the company’s software chief Craig Federighi tested the upgrade weeks before its planned release in April, “he was shocked to find that many of the features Apple had been touting — including pulling up a driver’s license number with a voice search — didn’t actually work.” The features won’t be discussed much at this year’s WWDC in June and are still months away, according to Bloomberg’s reporting.
The fallout?
People who bought the last new iPhone still don’t have many of the promised features, including a useful Siri. As such, the iPhone 16 has failed to drive a much-needed upgrade cycle for Apple, and has situated the company behind its competitors in the AI space.
Apple plans to separate Siri from Apple Intelligence in its marketing, “a tacit admission that the voice assistant’s poor reputation isn’t helping the company’s AI messaging.”
The company will stop announcing new features more than a few months before their launch in order not to make the same mistake of overpromising and underdelivering.
