(Angela Weiss/Getty Images)

Apple’s smartphone market share jumped to a world-leading 20% in 2025

Here’s what Dan Ives says the iPhone maker has to do to reach Wedbush’s $350 price target this year.

1/12/26 8:42AM

2025 was a great one for Apple, whose global smartphone market share jumped to 20%, besting Samsung and making it the top-selling brand in the world by shipments, new data from Counterpoint Research shows.

2026 could be a great one for Apple, too, according to Wedbush Securities analyst Dan Ives — if the company focuses on four things the analyst laid out in a note Monday morning.

To reach Wedbush’s $350 price target, a 35% premium to where Apple is currently trading, Ives said the company must:

1) Make Google Gemini the “exclusive” partner for Apple’s AI strategy, which has heretofore languished using the company’s own models. Bloomberg previously reported that Apple plans to pay Google $1 billion a year to use its Gemini AI model to power Siri.

2) Release an actually good revamped Siri on time. That means the updated Siri, expected this spring, must finally deliver the personalized features and deep system integration Apple promised two years ago. Ives also expects Apple to launch an “AI subscription service” this summer that would function as an additional revenue stream for the company’s growing and lucrative Services segment.

3) Continue its iPhone 17 success with the iPhone 18. Ives thinks 2026 iPhone unit sales will “handily exceed current Street estimates,” which FactSet’s analyst consensus currently pegs at around 245 million, compared with about 233 million last year. Driving the success of the iPhone 18, Ives said, will be the foldable option as well as average selling prices, which he expects to rise $100 on Pro models.

4) Announce that CEO Tim Cook is staying on. Lately, news reports and prediction markets have rallied around Apple hardware chief John Ternus as Apple’s next CEO, saying the company has accelerated its CEO succession plans. Ives said that Apple must say otherwise and put a stop to that chatter since the company is in an “integral period for Cupertino to design and execute on its broader AI Revolution strategy.” Ives expects Cook to continue as CEO “at least through the end of 2027.”

Taken together, Ives sees 2026 as a long-awaited “prove-it” year for Apple — one where AI ambition, iPhone execution, and leadership stability all need to line up to justify the stock’s next leg higher.

Jon Keegan3h

Report: Microsoft tries to get back in the AI coding game with new model

Microsoft wants to fight its way back into the AI coding field by releasing a new model next week at its annual Microsoft Build developer conference, The Information reports.

The company is expected to announce a new family of models as Microsoft AI CEO Mustafa Suleyman seeks to shore up the company’s own AI offerings and gradually wean it off OpenAI’s technology over the remainder of their $13 billion partnership.

Microsoft was initially well positioned to meet software developers with AI-enhanced tools. It owns GitHub, the most popular platform for hosting and sharing code, and GitHub’s Copilot AI-powered coding tool was released months before OpenAI’s ChatGPT debuted in 2022.

But it fumbled one of the biggest first-mover advantages in history as Anthropic’s Claude Code, OpenAI’s Codex, and Cursor rolled out coding tools that developers loved.

Microsoft to Release New Coding Model Next Week in Comeback Attempt

But it fumbled one of the biggest first-mover advantages in history as Anthropic’s Claude Code, OpenAI’s Codex, and Cursor rolled out coding tools that developers loved.

Waymo to launch free robotaxi rides in its new Ojai vans

The new vehicles are less expensive — which is important for the service to really scale.

Rani Molla3h

Rani Molla5h

Report: Tesla’s Robotaxi trainers don’t think it’s ready for prime time

If you listen to Tesla CEO Elon Musk, you might think rapid expansion of the company’s Robotaxi service is right around the corner. If you listen to the people tasked with reviewing the footage and training its AI, that future is a long way off.

An in-depth report from Reuters that interviewed nine former “data labelers” and a former Tesla self-driving engineer paints a picture of highly massaged safety stats, vehicles failing to execute basic driving functions, and a behind-the-scenes reality where the supposedly “autonomous” tech relies heavily on the exact kind of localized, labor-intensive mapping and training Musk has publicly mocked. The skepticism runs so deep that one former insider told reporters they wouldn’t ride in a Robotaxi “if you f---ing paid me.”

Currently, the service is operating about 30 unsupervised vehicles across three Texas cities — a much more circumscribed execution than Musk had initially planned. The problem, for Tesla, is that the success of its Robotaxi business is now integral to the company’s value proposition.