Companies are hiring “Professional Redditors” to plug their brand on the social media platform
We all love a personal recommendation. Don’t buy this car, do try this toothpaste, invest in this stock, and give this recipe a go while you’re at it. For many, social media platform Reddit has become a go-to source for research, with millions trusting the often anonymous messaging board for advice from real people.
But not all of the recommendations you come across will be authentic.
Fintech company Ramp, which offers corporate credit cards, expense management, and other accounting and procurement services, has a posting for a “Professional Redditor.” From the job description:
“We’re looking for a Professional Redditor who is a Reddit power user and understands the platform’s culture, nuances, and unwritten rules better than most people understand their hometown. You’ll develop and execute a comprehensive Reddit strategy that authentically integrates Ramp into relevant conversations across relevant subreddit communities.”
The contract gig, which seems to no longer be accepting applications, also requires that the successful individual can “write in Reddit’s native voice” (aggressive, sarcastic) and will “have thick skin and can handle Reddit’s critique culture.” It will reportedly pay somewhere between $40 and $84 per hour, presumably dependent on just how much karma the applicant has. Good luck to the successful candidate, and an even bigger good luck to the hiring manager who has had to look through 100-plus Reddit profiles and applications.
I’m excited to read the r/AmItheAsshole post about how your boss didn’t let you use Ramp’s amazing expense management software so you quit and then everyone clapped.
Fintech company Ramp, which offers corporate credit cards, expense management, and other accounting and procurement services, has a posting for a “Professional Redditor.” From the job description:
“We’re looking for a Professional Redditor who is a Reddit power user and understands the platform’s culture, nuances, and unwritten rules better than most people understand their hometown. You’ll develop and execute a comprehensive Reddit strategy that authentically integrates Ramp into relevant conversations across relevant subreddit communities.”
The contract gig, which seems to no longer be accepting applications, also requires that the successful individual can “write in Reddit’s native voice” (aggressive, sarcastic) and will “have thick skin and can handle Reddit’s critique culture.” It will reportedly pay somewhere between $40 and $84 per hour, presumably dependent on just how much karma the applicant has. Good luck to the successful candidate, and an even bigger good luck to the hiring manager who has had to look through 100-plus Reddit profiles and applications.
I’m excited to read the r/AmItheAsshole post about how your boss didn’t let you use Ramp’s amazing expense management software so you quit and then everyone clapped.
