EY retracts report with apparent AI hallucinations
Consulting firm EY has retracted a report on travel loyalty points that an AI watchdog had found was full of hallucinations.
AI-detection firm GPTZero alleged that the report was “riddled with hallucinations,” including citing numerous sources that didn’t appear to exist. Sherwood News exclusively reported on GPTZero’s findings about the report on Thursday. EY didn’t respond to multiple requests for comment.
The firm later told the Financial Times that it had retracted the report, saying it was “reviewing the circumstances that led to this article’s publication.” It said the study wasn’t connected to work for any of its clients.
“EY Canada takes the accuracy of all the content we publish seriously and we have an organization-wide commitment to the responsible use of AI,” EY said, according to the FT.
A link to the report on EY’s site now displays an error: “Oops! We couldn’t find the page you were looking for.”
The firm later told the Financial Times that it had retracted the report, saying it was “reviewing the circumstances that led to this article’s publication.” It said the study wasn’t connected to work for any of its clients.
“EY Canada takes the accuracy of all the content we publish seriously and we have an organization-wide commitment to the responsible use of AI,” EY said, according to the FT.
A link to the report on EY’s site now displays an error: “Oops! We couldn’t find the page you were looking for.”