Google rolls out Private AI Compute matching Apple’s AI privacy scheme
One of the barriers to people embracing AI in their daily lives is trust — making sure that the company that built the AI isn’t going to just spill your most sensitive info to advertisers and data brokers.
Google is announcing a new feature called Private AI Compute that takes a page from Apple to help assure users that Google will keep your AI data private.
In June 2024, Apple announced its Private Cloud Compute scheme, which ensures only the user can access data sent to the cloud to enable AI features.
While Apple’s AI tools have yet to fully materialize, Google’s new offering looks a lot like Apple’s. AI models on its phones process data in a secure environment, and when more computing is needed in the cloud, that security is extended to the cloud to be processed by Google’s custom TPU chips.
A press release said: “This ensures sensitive data processed by Private AI Compute remains accessible only to you and no one else, not even Google.”
In June 2024, Apple announced its Private Cloud Compute scheme, which ensures only the user can access data sent to the cloud to enable AI features.
While Apple’s AI tools have yet to fully materialize, Google’s new offering looks a lot like Apple’s. AI models on its phones process data in a secure environment, and when more computing is needed in the cloud, that security is extended to the cloud to be processed by Google’s custom TPU chips.
A press release said: “This ensures sensitive data processed by Private AI Compute remains accessible only to you and no one else, not even Google.”
