Google’s YouTube maintains its top spot as streaming accounts for nearly half of all TV-watching time
People spent a record 47.5% of their TV-watching time on streaming platforms in December, according to new data from Nielsen, up from the previous record of 47.3% in July. Google’s YouTube once again was the most popular streaming service by time spent, but Netflix’s share inched slightly upward to 9% from 8.8% in July, while YouTube’s fell to 12.7% from 13.4%. The jump was largely thanks to “Stranger Things,” which was the most watched streaming title last month.
