Mattel strikes deal with OpenAI for AI-powered toys and games
Barbie and Hot Wheels maker Mattel has struck a deal with OpenAI to bring AI-powered toys and games to market.
This is the first deal of its kind for OpenAI, though it’s now in the hardware business after acquiring ex-Apple design lead Jony Ive’s AI gadget company, io, for $5 billion.
While it may conjur visions of sentient AI-enabled dolls running amok, Mattel said in its announcement that it plans to prioritize an “emphasis on innovation, privacy, and safety.”
The deal also includes Mattel incorporating ChatGPT Enterprise across its business.
While it may conjur visions of sentient AI-enabled dolls running amok, Mattel said in its announcement that it plans to prioritize an “emphasis on innovation, privacy, and safety.”
The deal also includes Mattel incorporating ChatGPT Enterprise across its business.