Meta considering a stand-alone TV app as it leans into Instagram videos
Meta is considering building a dedicated TV app to expand the reach of Instagram’s video content, according to comments by Adam Mosseri, head of Instagram, at a Bloomberg conference.
Instagram has 3 billion monthly users and is leaning into its Reels vertical videos, which puts it head-to-head with TikTok. Mosseri told Bloomberg:
“If behavior [and] the consumption of these platforms is moving to TV, then we need to move to TV, too.”
A move to living room screens could let Meta compete against Alphabet’s YouTube, but adapting vertical videos to TV could prove challenging.
“If behavior [and] the consumption of these platforms is moving to TV, then we need to move to TV, too.”
A move to living room screens could let Meta compete against Alphabet’s YouTube, but adapting vertical videos to TV could prove challenging.
