Meta delays international Ray-Ban Display expansion thanks to “unprecedented demand” and “extremely limited inventory”
Meta said today that it’s delaying the early 2026 international expansion of its Ray-Ban Display glasses because of “extremely limited inventory” and “unprecedented demand.” The company didn’t specify whether the issue was more supply or demand, but has previously insisted its smart glasses are a hit.
Waitlists for the smart glasses, which are controlled with a band you wear on your wrist, extend “well into 2026.”
“We’ll continue to focus on fulfilling orders in the US while we re-evaluate our approach to international availability,” the company wrote. Expansion had been planned for the UK, France, Italy, and Canada.
In order to buy the smart glasses, consumers must do an in-person product demo to ensure the tech is “properly fitted to you,” according to Meta. Demos in New York City are unavailable for the next few weeks, the company’s scheduling website shows. It also notes that “that due to high demand, the product may be sold out and unavailable for purchase after your demo.”