Meta jumps on WhatsApp getting ads for the first time
Meta’s WhatsApp is getting ads for the first time — news that sent the stock up 2% in early trading. Meta bought the popular messaging app more than a decade ago but has heretofore kept it ad-free. Now ads will show in the Updates tab of the app to “help” the 1.5 billion people who use that section per day “find channels and products you’re interested in,” Meta said in a press release. Ads will not show in the personal messaging portion of the app, the company said.
Meta is, of course, great at making money from advertising (other stuff, less so). The company made about 98% of its revenue from ads last quarter.
Meta is, of course, great at making money from advertising (other stuff, less so). The company made about 98% of its revenue from ads last quarter.