Fast-forward a few weeks: Sora sits atop the app store leaderboards, and new details are emerging about how OpenAI engaged with Hollywood talent agencies seeking to protect their clients’ rights. According to a report from The Hollywood Reporter, the agency heads felt blindsided by the company’s ask forgiveness, rather than get permission, approach.
One talent agency executive said OpenAI was “purposely misleading,” in heated discussions about the use of the agency clients’ likenesses, according to the report. OpenAI executives reportedly told talent agency heads that individual clients would have to individually opt-out of the platform, but did not yet have a streamlined process or dedicated staff to process the requests.
Days after Sora’s launch, OpenAI CEO Sam Altman wrote on his blog that the company would “give rightsholders more granular control over generation of characters, similar to the opt-in model for likeness but with additional controls.”
But that hasn’t stopped calls from groups like the Motion Picture Association for OpenAI to respect copyright law, and to “prevent infringement” of rights owners’ intellectual property.
