Meta will begin using your AI chats to target you with ads
When Meta rolls out a new product, the company usually waits until that product has a billion users before turning on the ads.
In May, Meta announced that Meta AI has crossed that threshold, saying that more than 1 billion people are using the product every month. Today, Meta announced that it will begin using your conversations and messages with Meta AI to personalize your recommendations and the ads you see.
Meta currently monetizes your activity on Meta platforms using your interactions (likes, shares, attention) to tailor your exposure to Meta’s massive advertising machine. So if you asked Meta AI about travel tips for your upcoming vacation, you might now see more content and ads related to that place. But what if you’re asking Meta AI about how to deal with your depression?
In a blog post, the company shared:
“When people have conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, as always, we don’t use those topics to show them ads.”
But Meta has a spotty record when it comes to protecting sensitive personal information from leaking into its ad platform. Meta’s pixel-tracking technology has been found to pick up sensitive information regarding mental heath crises, financial information, and medical information.
Meta says you can manage the ads you see via controls in its privacy settings, but it’s unclear if users can opt out of the use of Meta AI conversations and interactions for ads and recommendations altogether.
The company said users will start to see notifications about the changes this month, which will go into effect on December 16, 2025.
Meta did not immediately respond to a request for comment.
Meta currently monetizes your activity on Meta platforms using your interactions (likes, shares, attention) to tailor your exposure to Meta’s massive advertising machine. So if you asked Meta AI about travel tips for your upcoming vacation, you might now see more content and ads related to that place. But what if you’re asking Meta AI about how to deal with your depression?
In a blog post, the company shared:
“When people have conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, as always, we don’t use those topics to show them ads.”
But Meta has a spotty record when it comes to protecting sensitive personal information from leaking into its ad platform. Meta’s pixel-tracking technology has been found to pick up sensitive information regarding mental heath crises, financial information, and medical information.
Meta says you can manage the ads you see via controls in its privacy settings, but it’s unclear if users can opt out of the use of Meta AI conversations and interactions for ads and recommendations altogether.
The company said users will start to see notifications about the changes this month, which will go into effect on December 16, 2025.
Meta did not immediately respond to a request for comment.
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