Meta’s AI video feed Vibes, which launched in late September as part of the Meta AI app, has 2 million daily active users, Business Insiders reports, citing internal data. That’s more than OpenAI’s Sora, which launched around the same time but only recently — and perhaps temporarily — became available to the public without an invite. It had about 673,000 daily active users in November, according to Similarweb.
Still, for Meta, 2 million isn’t much for a product that’s integrated with Facebook and Instagram. Threads, another app Meta users are pushed to from its larger properties, for example, recently surpassed 150 million daily active users. In its last earnings report, Meta said it had 3.5 billion daily users across Facebook, Instagram, Messenger, and WhatsApp.