Microsoft is the latest to offer users free, more powerful AI
Every day it seems like AI is getting freer and more powerful for normies. Today, Microsoft announced that users of its AI assistant Copilot would have free, unlimited access to both its Voice and Think Deeper features. Last month, Microsoft announced free, limited use of Think Deeper, which is powered by OpenAI’s o1 model.
The arrival of DeepSeek’s capable and free AI models last month caused some soul-searching in the AI industry. For many Big Tech companies, that introspection has come out in the form of offering more powerful AI models for less (usually free). As we wrote yesterday, though, AI is expensive and free isn’t a great business model, so something will eventually have to give.
One solution that’s likely on the horizon: ad-supported AI.