Apple announces extra-slim iPhone Air, iPhone Pro with longer battery life, updated AirPods Pro 3 with live language translation, and refreshed Apple Watch line
At today's "Awe dropping" Apple event, the company announced its yearly refresh of the iPhone lineup. The new iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max were joined by a brand new iPhone — the iPhone Air — a super-thin model with tougher glass, and faster processors.
Apple shares dipped on news of the products releases and is down about 1.4% on the day in afternoon trading.
The company also announced an updated Apple Watch line — Series 11, SE3, and Ultra 3 —with new features like 5G, high blood pressure detection, 24 hour battery life and satellite communication.
Apple launched new AirPods Pro 3 with AI-powered live language translation, a new heart rate sensor, and 8 hours of battery life with improved active noise cancellation.
The price of the iPhone 17 Pro’s $1,099 price is a $100 increase from its predecessor, but with double the iPhone 16 Pro’s base storage. The iPhone 17 starts at $799, the iPhone 17 Pro Max starts at $1,199 and the new iPhone Air takes the place of the now defunct iPhone Plus, starting at $999.
This is a developing story.